Hershey’s has announced that it is going to certify its chocolate by 2020. First of all, Hershey’s announcement is part of a growing trend in the chocolate industry to go fair trade. Lots of other small companies already have 100% certified fair-trade chocolate. Also, they're doing it because they want to join their rival, Mars, who also announced they will be certifying all their chocolate. Secondly, Raise the Bar, an organization that has been pressuring Hershey’s for years to certify all their chocolate, is pushing Hershey’s to make at least one fair-trade bar by next year. Raise the Bar is also asking Hershey’s how they plan on certifying their chocolate by 2020. Finally, personally I don’t trust that Hershey’s will certify its chocolate by 2020. Hershey’s signed a protocol that they were going to stop using child labor in 2001 and 2008 but they broke both protocols. Also, Hershey’s is only using nine-million dollars to do this which is only 0.03 percent of their 2012 income. In conclusion, although Hershey’s said they're going to certify their chocolate, I have my doubts because they broke both of their previous protocols. However, I hope they are going to use fair trade chocolate.
Here is a link to a news article:
S.O. & G.A.